Agency: DAVID Madrid.

Is a small tattoo the best medium to launch Alcaraz’s biggest show yet? Well, it seems so…

Unlike most famous athletes, Carlos Alcaraz has only three tattoos, each marking a special date. So when he revealed a new one with a future date during the live broadcast of Indian Wells 2025, fans and media went crazy, sparking a huge debate both online and offline. 48 hours later, with the whole tennis world talking about it, the truth was finally revealed, making it the smallest, biggest launch in the history of Netflix.