Dirt of the Champions

Dirt of the Champions

Yellow Pencil | New Blood Awards D&AD

Silver Student Design & Bronze Student Integrated | CLIO Sports

Bronze Student Partnerships & Collaborations | The CLIOs

Silver Design & Silver PR | NY Festivals

In football, among the fans and team anthems, there is one constant: the stains. These marks symbolize the victories on the white jersey of Europe's most successful team, Real Madrid. OMO, the detergent brand, now aims not to wash away these stains, but to celebrate them. To achieve this, we have meticulously examined every mark of victory since the club's inception, transforming them into our new uniform for El Clásico, the biggest game in European football.

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